Last year, KEY! and Kenny Beats joined forces on 777, a hard-hitting tape that stood out as one of the most exciting and enjoyable rapper-producer collaborations of 2018. Another star next to the promising producer’s name, the 15-track tape was filled with funky best and compelling melodies that are bouncy and velvet smooth.
One of the catchiest cuts on 777, “Dig It” has an empowering feeling of transferred cool. KEY! has a natural charisma, a certain “je ne dais quoi.” His creative and rich stop-motion video is a dope alternative to the flashy edit filled music videos we’re accustomed to.
Watch the official video for “Dig It” below you’ll definitely be entertained.
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