Men’s lifestyle brand Todd Snyder and heritage footwear company New Balance have joined forces on their seventh exclusive, this time bringing the classic NB 998 to life in a rainbow of saturated hues. NB 998 Color Spectrum — dropping today and available in very limited quantities — is a vivid reissue of the original 998, first launched in 1983. This exclusive style is guaranteed to ward off winter wardrobe doldrums with its cheery mix of sporty red, bright green, athletic blue, and sunny yellow, all against NB’s classic grey with white and black accents. The result is a versatile, elevated take on polychromatic that brightens up a tonal look or pairs perfectly with the primary colors of the menswear brand’s recent collaboration with Peanuts®.
“We had so much fun creating the Todd Snyder x Peanuts® collection of athletic apparel and timepieces, and really wanted to offer a colorful sneaker with a similar vibe,” says Snyder. “As a lifelong fan of New Balance, I loved being able to take the iconic 998 shoe and reimagine it in playful, wearable technicolor.”
This USA-made style is the ultimate premium sneaker, crafted with a suede/mesh upper and ABZORB® cushioning in the mid-foot for exceptional shock absorption and all-day comfort. It is the latest in an ongoing series of designs co-created by Todd Snyder and New Balance, infusing the iconic footwear brand’s most legendary styles with Snyder’s signature sartorial touch.
The Todd Snyder + New Balance 998 Color Spectrum ($220 retail) is now available in extremely limited quantities exclusively at ToddSnyder.com and the brand’s flagship store on Madison Square Park, NYC.
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