Foot Locker has revealed its highly-anticipated, annual “Week of Greatness” campaign by dropping #BecauseSneakers, a global sneaker anthem. For the iconic campaign’s consecutive year, Foot Locker is continuing its legacy of debuting a lineup of the most globally sought-after sneakers.
#BecauseSneakers, available on Foot Locker’s YouTube channel and social platforms, speaks to how a sneakerhead’s every impulse and motivation revolves around their extreme love for the shoes they wear. From early wake-up calls in different time zones to secure the latest drop to secretly sniffing box-fresh sneakers, this anthem taps into the universal culture and quirks shared by sneakerheads.
Spanning across different backgrounds, lifestyles, countries, languages and shoe closets, Foot Locker’s campaign brings together an impressive roster of notable sneaker enthusiasts, like Meek Mill, DJ Khaled and his son Asahd, Paul George, Ben Simmons, JR Smith, J. Balvin, Bad Bunny, Don C, Nigel Sylvester, Haha Davis, Ronnie 2K and Juice WRLD. To celebrate this passion and global moment of greatness, Foot Locker’s content also features sneakerheads Qias Omar, Ray Polanco, Jr., and more.
The integrated marketing campaign will also be brought to life through a week of immersive experiences for sneakerheads throughout the world, including New York, Los Angeles and Toronto, and the specially-curated Week of Greatness product lineup will begin dropping Saturday, Nov. 17 across the Foot Locker family of brands including, Foot Locker, Kids Foot Locker and Lady Foot Locker both in stores and online.
We got a chance to speak with young Philly rapper LGP Qua to talk the campaign, his new single with Wale, being inspired by Chance The Rapper, favorite sneaker at the moment and the importance of giving back & much more. In two recent link-ups with Foot Locker, the rapper dropped a new music video, “Hungry,” and made a cameo in a taxi cab hosted by Fat Joe that was powered by hip-hop. He also recently released a new song, Ain’t Coming and is giving back to Philly by donating sneakers to high schools and elementary schools.
Get into our interview below.
How did you feel when Foot Locker reached out to you for the ‘Week Of Greatness’ Campaign?
I was excited especially when I heard who I was linking with and it’s always fun when they contact you to do any type of campaign. I think this is our 3rd one we are doing together.
So you’re giving to back to Philly by donating sneakers to high schools & elementary schools. Why do you feel giving back is important?
I feel like giving back is important because you never know who you’re giving back to. That person might give back 1000x bigger than you than what you did for him. It’s always good to give back to those who are unfortunate and not in position to do for themselves and other people around them.
Plus it’s a good thing to start the trend, the cycle of giving back to make it the new thing. Anything that will make positivity trending.
It has been noted that Chance The Rapper inspires you, why does he inspire you as a rapper?
He inspires me alot as far as lyrically and content wise and the messages in some of his music but he’s a good role model. I feel as though kids can find him as someone to look up to. Especially with what he has accomplished and giving back to medical centers in his city of Chicago. He’s a real good guy.
Do you see yourself working with Chance the rapper in the future?
I mean if it makes sense and the schedule is not to hectic, I think it makes more than enough sense future wise down the line.
So you released your new single ‘Ain’t coming’ Ft Wale, what was the message behind the track?
It was more like we was speaking directly to the people in the struggle that been to the bottom of the bottom. The worst of the worst. Speaking to the kids that know if they want to be about a crazy life or step away from it. He sent me the beat because it was by a Producer in the city and and we went to the studio and just made the track.
How was it working with Wale?
He will push you, he’s all go he want’s to bring the best out of you. He motivates you to really get there. He push you to your best. So it was fun working with him.
What shoe is your favorite right now?
My favorite shoe right now would have to be The Nike Frequency. I’m in love with them right now. They my go-2’s right now. My second place would have to be the 270’s.
How many pairs of sneakers do you think you own?
25-26 pairs of sneakers.
One sneaker tip.
In your favorite sneakers don’t let nobody walk to close to you. Anything to avoid an condition. Don’t walk to close.
Is their a song out right now that identifies with your life at the moment?
My single ‘Ruthless’ it’s on all digital platforms. That was produced by Jahlil beats. That’s probably my favorite one right now. Just dropped that last month.
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