New Balance has partnered with the four guys from popular YouTube channel Yes Theory (who challenged Will Smith to jump out of a helicopter into the Grand Canyon and staged the photo of ‘Justin Bieber’ eating a burrito sideways) to launch the brand’s new winter HEAT LOFT and HEAT DOWN styles through an exciting video released this past weekend.
The video captures Trevor Baptiste, Major League Lacrosse and New Balance athlete, switching places with Matt from Yes Theory for 24 hours, jumping between Matt going through a day of professional lacrosse training and Trevor doing Yes Theory challenges, all while wearing HEAT LOFT and HEAT DOWN.
Yes Theory has garnered over 2.5 million YouTube subscribers by doing challenges that push them out of their comfort zone, challenging what society considers normal and seeking discomfort to find their own way – and New Balance has always endorsed the same fearlessly independent ethos.
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
More from Fashion
adidas Skateboarding Unveils the Tyshawn x Spitfire Silhouette Available Now
Arriving in a new colorway, the Tyshawn x Spitfire model will be available for purchase starting tomorrow, September 24th via www.adidas.com/skateboarding and in specialty …
Spotify x Blackpink Present: Born Pink: The Pop-up Experience in LA
In celebration of BLACKPINK's sophomore album, BORN PINK, Spotify presents BORN PINK: The Pop-Up Experience, all weekend-long from September 16-18 in Los …
Available Tomorrow—adidas Skateboarding x Lucas Puig’s All-New PUIG Indoor Silhouette
adidas Skateboarding in collaboration with premiere global Pro skateboarder Lucas Puig unveils the all-new PUIG Indoor—a nouveaux take on the Frenchman’s signature model. Led …
Leave a Reply