Today, The Alliance of American Football announced a multi-year partnership with New Era Cap Co. Inc., making the international sports and lifestyle brand the official sideline headwear partner of The Alliance. The Alliance will take its first snap on February 9, 2019, on CBS, marking the start of its inaugural season.
“As we continue to build our alliance of world class partners, it was an easy decision to bring in New Era Cap to provide our players and fans with signature, premium caps on-the-field, in-the-stands and at home,” said Charlie Ebersol, co-founder and CEO, The Alliance. “New Era Cap is a brand rooted in sports and innovation, and has become synonymous with our favorite players, leagues and teams, making them a perfect partner for The Alliance.”
Fans of the Atlanta Legends, Birmingham Iron, Memphis Express, Orlando Apollos, Arizona Hotshots, Salt Lake Stallions, San Antonio Commanders and San Diego Fleet will be able to purchase the brand’s headwear styles, including their signature 59FIFTY fitted caps, in addition to the 9FIFTY snapbacks, 39THIRTY stretch fit and 9FORTY adjustable silhouettes, at retail in Alliance stadiums on game days and online at shop.aaf.com and neweracap.com.
“The Alliance of American Football’s commitment to players, fans and the game make it a strong addition to our portfolio of licensed league partners,” said Ryan DiNunzio, Director of Football for New Era Cap. “We are excited to bring our unique style to the league in its historic first year, providing fans and players with high-quality gear so they can proudly rep their team anywhere.”
About The Alliance of American Football
Led by some of the most respected football minds in the game, The Alliance of American Football is a dynamic professional football league fueled by an unprecedented Alliance between players, fans and the game. Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill Polian, The Alliance will feature eight teams with 50-player rosters playing a 10-week regular season schedule in the spring beginning February 9, 2019 on CBS, followed by two playoff rounds and culminating with the championship game the weekend of April 26-28, 2019.
The eight cities, stadiums and head coaches are as follows:
- Orlando Apollos / Spectrum Stadium / Steve Spurrier
- Atlanta Legends / Georgia State Stadium / Brad Childress
- Memphis Express / Liberty Bowl Memorial Stadium / Mike Singletary
- Salt Lake Stallions / Rice-Eccles Stadium / Dennis Erickson
- Arizona Hotshots / Sun Devil Stadium / Rick Neuheisel
- San Diego Fleet / San Diego County Credit Union Stadium / Mike Martz
- Birmingham Iron / Legion Field Stadium / Tim Lewis
- San Antonio Commanders / Alamodome / Mike Riley
Fans will be able to stream Alliance matchups live via the free Alliance app while accessing integrated gaming options with real rewards — for themselves and the players they are cheering on. With a focus on player well-being on and off the field, The Alliance will provide players with a commitment to safety and state-of-the-art equipment as well as a comprehensive bonus system, post-football career planning, financial counseling and scholarship support for postsecondary education. For more information, visit https://aaf.com/.
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