Sneakersnstuff and Reebok Classics debut their collaborative DMX Run 10 sneaker releasing this October; available exclusively at Sneakersnstuff starting October, 19, 2018.
Inspired by the color scheme of the first Sneakersnstuff store in Stockholm, which opened doors in 1999, Sneakersnstuff celebrates the heritage and symbiosis between the store and the launch years of the shoe with this partnership sneaker. Key features of the sneaker include the custom photo insole; a throwback image of the founder’s from the brand’s inception. The significance of the sneaker also echoes throughout the sneaker as details stem from the personal growth of founders Erik Fagerlind and Peter Jansson.
To elevate the collaboration experience, Sneakersnstuff partners with Sneeze to create a special issue of the magazine to coincide with the sneaker release. The 20 page issue includes two fashion editorial pieces starring Reese LaFlare and NYC based DJ, Amrit and photographed by Kenneth Cappello and Peter Sutherland respectively. The issue also spotlights illustrations, graphics, and an in depth design brief “conversation” led by Peter Jansson and Erik Fagerlind. The founder’s feature touches upon about the making of the collaborative sneaker, Sneakersnstuff and more.
The special edition Sneakersnstuff x Sneeze magazine issue will be available for purchase in-store at all Sneakersnstuff locations: https://www.sneakersnstuff.
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