
EL SEGUNDO, CA – SEPTEMBER 24: LeBron James of the Los Angeles Lakers reacts as he speaks to the media during the Los Angeles Lakers Media Day at the UCLA Health Training Center on September 24, 2018 in El Segundo, California. (Photo by Harry How/Getty Images)
As part of StubHub’s second annual NBA Season Preview, the world’s largest event marketplace worked with eBay data analysts to identify how the “LeBron Effect” has played into eBay sales of NBA jerseys and sneakers. As one of the most iconic players in the game, LeBron’s fandom shows up strong.
For footwear fans, the LeBron momentum spills into the sneaker game:
- Sales of his LeBron 15 signature shoe on eBay doubled that of Kyrie Irving’s Kyrie 4.
- LJ’s new Western Conference rival, Stephen Curry, came in at number four on the best-selling sneaker rankings.
- An infographic is available that outlines how LeBron’s 15 sits at the No.1 spot among the top 5 best-selling NBA sneakers below.

Image Credit: eBay
additional key findings include:
- LeBron’s Lakers jersey is the top-selling NBA jersey on eBay this offseason.
- In fact, more than 12,000 jerseys have been sold since LeBron signed with Los Angeles on July 2 – that’s nearly 200 per day.
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