Following the highly successful debut last year, Global sports brand PUMA and Abel Tesfaye a.k.a. The Weeknd are back with a brand-new AW’18 collection. This time around, the brand’s creative collaborator and ambassador, The Weeknd, reimagines 90’s streetstyle with a modern twist. Dubbed Homage to the Archive, get ready for nostalgia-packed trip to a period known for its bold and bright fashion choices.
The PUMA x XO collection first made waves in 2017 when the highly anticipated launch drop was sold out in stores worldwide. Known for his military-inspired styling, The Weeknd has broken the monotony of streetstyle with looks that personify his take on everyday essentials.
Paying tribute to a decade that celebrated chunky and bold looks, The Weeknd continues to lend his personal sense of style to PUMA’s archive collection from the 90’s. Inspired by the golden era of street culture, the latest collab comes to life in retro silhouettes with bold color blocking and modern aesthetics. Sporting multiple rendition of the PUMA x XO logo, the latest drop is a befitting throwback to a decade that discovered and popularized bold treatments of graphics and logos.
On the launch of his third collab collection, The Weeknd shares, “PUMA x XO collab has had a successful run because we share a common passion to create timeless pieces with effortless styles. He adds. “This season we went for a nostalgic and playful vibe with the 90s inspo.”
With two covetable drops this season, the initial drop features the PUMA x XO Terrains, the first-ever low top sneakers designed by The Weeknd. A fresh take on vintage low-court style, the kicks sport exaggerated rugged teeth in the midfoot area. The upper features a combination of rich tumbled leather and suede overlays.
Completing the look is a range of apparel and accessories apt for the changing season. Fan favorite PUMA x XO Badge and Triangle graphics continue to feature across the collection from bomber jackets to track pants, tees, crews, beanie and even a backpack.
Catch the first drop of the PUMA x XO collection on 13th October on PUMA.com, PUMA stores and select sneaker and fashion retailers worldwide.
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