Global sports brand PUMA and pop culture’s cola Pepsi® announce an exclusive collaboration that honors 50 years of the iconic PUMA Suede. The anniversary collection has seen the all-time favorite sneakers reimagined in unique iterations by artists, designers and creators. In the latest, the iconic beverage is getting in on the celebration with a collectible Suede 50 PUMA x PEPSIâ capsule collection.
Dating back its origins to the late 1800s, Pepsi® celebrates decades of influencing culture and changing the game #ForAllTime. For 120 years, Pepsi® has been inextricably linked to and a leader in pop, music and culture. With huge visibility among athletes, pop icons and musicians around the world, Pepsi® has firmly rooted its influence across generations. In the same light, the PUMA Suede has engrained its status in sport and street culture history as the sneaker #ForAllTime.
The Suede 50 PUMA x Pepsi® collection is timeless classic meets contemporary cool. The sneakers feature a velvety suede upper with classic Pepsi-Cola® script logo in white and blue over a tone-on-tone Formstrip atop a translucent midsole. The Pepsi® logo in silver is debossed on the heel while PUMA and Pepsi® branding are stitched on the sneaker tongue. The Suede 50 PUMA x Pepsi® sneakers come in two colorways featuring the Pepsi® brand colors, Clean Blue-Puma Silver and Puma Black-Puma Silver. To complete the look, the collection includes a PUMA x Pepsi® Pant, Tee and Hoodie in complimenting colors of blue, red, grays and white.
Iconic in more ways than one, the Suede 50 PUMA x Pepsi® collection will be available globally on PUMA.com, Puma retail stores and select retailers worldwide starting October 25.
Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation.
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