
Image Credit: Diesel
Diesel Celebrates their hate Couture Campaign & 40th Anniversary With Hypefest Customization activation and a special appearance by Gucci Mane On Sunday, October 7TH IN Brooklyn. Notable attendees included Renzo Rosso (Founder of Diesel), Stefano Rosso (CEO of North America Diesel), The Clermont Twins, Jillian Mercado, Danielle Knudson, Gito Thoo, Thutmose, Youvegotnomale, Sarah Larson Levey, Rose Villian, Sahara Lin, Sadio Nasir, Derlyn Perez, Yaretza Pizarro, Ziayla Chey Carty, Brionka Halbert, Trey Richards, Maria Beltre, Ruby Benson.
Diesel is pleased to announce our second activation within the Hate Couture Movement; customization. First we invited some of our favorite celebrities and influencers to lead by example. Diesel Hate Couture customization will launch in select stores starting October 12th. Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
We have already learned that the more you expose the hate you get, treating it with irony and irreverence, the less power it has to cause harm — Nicki Minaj and Gucci Mane have worn their hate, DIESEL has worn ours, and now it’s time for YOU to wear YOURS.
BROOKLYN, NY – OCTOBER 07: Founder of Diesel, Renzo Rosso (L) and rapper Gucci Mane attend Hypefest hosted by DIESEL at Brooklyn Navy Yard on October 7, 2018 in New York City. (Photo by Monica Schipper/Getty Images for DIESEL)
BROOKLYN, NY – OCTOBER 07: Asia Rosso (L) and rapper Gucci Mane attend Hypefest hosted by DIESEL at Brooklyn Navy Yard on October 7, 2018 in New York City. (Photo by Monica Schipper/Getty Images for DIESEL)
BROOKLYN, NY – OCTOBER 07: (EDITORS NOTE: Image contains profanity.) Rapper Gucci Mane attends Hypefest hosted by DIESEL at Brooklyn Navy Yard on October 7, 2018 in New York City. (Photo by Monica Schipper/Getty Images for DIESEL)
Suggested Articles:
RESPECT Interview: New ERA Chris Koch Mariano Rivera Talk Impact Of The Legendary Yankee Cap
RESPECT Interview: Authors Alex French & Howie Kahn Talk About New Definitive Book “Sneakers”
More from Events
Mario Announces Virtual Concert For Valentines Day
With Valentine's Day just around the corner and COVID-19 restrictions that have left many celebrating the holiday at home, Grammy …
Film Festival Alliance presents Ashley O’Shay’s UNAPOLOGETIC for Film Festival Day on Saturday, January 16
The Film Festival Alliance and Theatrical-At-Home presents its first Film Festival Day virtual screening event of 2021 following the culmination …
Princess Nokia, Starchild & The New Romantic, & More to Star in Comedy Variety Show
Brooklyn’s leading independent music venue and nightclub, Elsewhere, has announced its foray into live, digital entertainment production with the launch …
1 Comment
[…] Diesel Celebrates Couture Campaign & 40th Anniversary With Gucci Mane […]