Diesel Celebrates Couture Campaign & 40th Anniversary With Gucci Mane

Image Credit: Diesel

Diesel Celebrates their hate Couture Campaign & 40th Anniversary With Hypefest Customization activation and a special appearance by Gucci Mane On Sunday, October 7^TH IN Brooklyn. Notable attendees included Renzo Rosso (Founder of Diesel), Stefano Rosso (CEO of North America Diesel), The Clermont Twins, Jillian Mercado, Danielle Knudson, Gito Thoo, Thutmose, Youvegotnomale, Sarah Larson Levey, Rose Villian, Sahara Lin, Sadio Nasir, Derlyn Perez, Yaretza Pizarro, Ziayla Chey Carty, Brionka Halbert, Trey Richards, Maria Beltre, Ruby Benson.

Diesel is pleased to announce our second activation within the Hate Couture Movement; customization. First we invited some of our favorite celebrities and influencers to lead by example. Diesel Hate Couture customization will launch in select stores starting October 12th. Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.

We have already learned that the more you expose the hate you get, treating it with irony and irreverence, the less power it has to cause harm — Nicki Minaj and Gucci Mane have worn their hate, DIESEL has worn ours, and now it’s time for YOU to wear YOURS.

BROOKLYN, NY – OCTOBER 07: Founder of Diesel, Renzo Rosso (L) and rapper Gucci Mane attend Hypefest hosted by DIESEL at Brooklyn Navy Yard on October 7, 2018 in New York City. (Photo by Monica Schipper/Getty Images for DIESEL)

BROOKLYN, NY – OCTOBER 07: Asia Rosso (L) and rapper Gucci Mane attend Hypefest hosted by DIESEL at Brooklyn Navy Yard on October 7, 2018 in New York City. (Photo by Monica Schipper/Getty Images for DIESEL)

BROOKLYN, NY – OCTOBER 07: (EDITORS NOTE: Image contains profanity.) Rapper Gucci Mane attends Hypefest hosted by DIESEL at Brooklyn Navy Yard on October 7, 2018 in New York City. (Photo by Monica Schipper/Getty Images for DIESEL)

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