AND1, a premier basketball footwear, apparel, and accessories brand, is finalizing the next locations for its “Paint the Park” tour after successfully launching the initiative at its first stop, DeFremery Park in Oakland, California. What was once a typical, inner city basketball court is now a vibrant mural for Oakland youth to hone their skills at their local park, fostering a safe environment for the next generation of players.
AND1’s “Paint the Park” movement is aiming to improve basketball court conditions for youth in underserved communities across the country. The DeFremery Park unveiling was nationally televised on the opening night of the NBA season during the TNT Tip-Off “Area 21” segment hosted by NBA All-Star Kevin Garnett, who also serves as the AND1 creative director and global ambassador.
In addition to the big reveal of the park upgrades and celebratory concert, Oakland Youth who attended received free AND1 basketballs, t-shirts and additional giveaways.