AND1 and NBA All-Star Kevin Garnett Team Up To Impact the Lives of Hundreds of Underserved Youth

NBA All-Star Kevin Garnett inspires students at Ralph Bunche Academy in Oakland as a part of And1’s “Paint the Park” nationwide movement, an initiative aiming to improve basketball court conditions for youth in underserved communities. Garnett’s tie to the tour stems from his humble beginnings as a youngster playing street ball at his local park, which is why he and Turner Sports teamed up with the brand to refurbish parks, such as Oakland’s DeFremery Park.

Hundreds of youth attended the unveiling of Oakland’s DeFremery Park, which was the first stop for AND1’s “Paint the Park” nationwide tour. Thanks to the brand’s partnership with NBA All-Star Kevin Garnett and Turner Sports, Oakland youth broke in their new set of hoops, which features a mural painted by Bay Area-based collective of artists, The Illuminaries, while Garnett hosted his TNT show, “Area 21.” AND1 is aiming to give parks across the country ultimate makeovers with new, noticeable upgrades and additions through its initiative.

Raving fans flocked to the stage for the celebratory concert, featuring Bay Area rappers, SOBxRBE (pictured) and ALLBLACK, at AND1’s kick-off community event in Oakland’s DeFremery Park. The event launched the brand’s new nationwide movement for underserved youth, “Paint the Park,” an initiative rooted in revamping parks to inspire hope among the next generation of players. The unveiling of the brand’s first stop, DeFremery Park, was in partnership with NBA All-Star and AND1 creative director, Kevin Garnett, as well as Turner Sports. The AND1 and Area 21-sponsored concert and DeFremery Park’s newly painted mural were reminders of street basketball’s cultural ties to art and music.