PHILADELPHIA, PA – SEPTEMBER 01: PUMA & Artist Joshua Vilas debut special basketball court at Made In America on September 1, 2018 in Philadelphia, Pennsylvania. (Photo by Craig Barritt/Getty Images for PUMA)
This past weekend global sports brand PUMA and Artist Joshua Vides created a one of kind basketball court in the center of JAY-Z’s music festival, Made In America. Using his unique and recognizable style, Vides sketched and outlined the full regulated basketball court and inserted his signature white and black outlined safety cones. Throughout Saturday and Sunday the court was open to concert attendees to take pictures on the court and get involved in the many PUMA activities.
PHILADELPHIA, PA – SEPTEMBER 01: PUMA & Artist Joshua Vilas debut special basketball court at Made In America on September 1, 2018 in Philadelphia, Pennsylvania. (Photo by Craig Barritt/Getty Images for PUMA)
Since PUMA’s re-emergence into the Basketball category, the brand has signed a number of notable players one of which attended the celebrity 3-point contest on Sunday afternoon. Basketball player and PUMA ambassadors Rudy Gay and God Shammgod appeared alongside Instagram Comedian, Shiggy and Hip-Hop artist Preme as well as rapper Fabolous. They competed against each other and 5 lucky concert attendees in a 3-point contest on the PUMA court, with Team Shammgod took the trophy home.
PHILADELPHIA, PA – SEPTEMBER 01: A general view of atmosphere at the PUMA & Artist Joshua Vilas debut of special basketball court at Made In America on September 1, 2018 in Philadelphia, Pennsylvania. (Photo by Craig Barritt/Getty Images for PUMA)
PHILADELPHIA, PA – SEPTEMBER 02: Rudy Gay attends the PUMA & Basketball Star Rudy Gay Celebrity 3 Point Contest at Made In America on September 2, 2018 in Philadelphia, Pennsylvania. (Photo by Craig Barritt/Getty Images for PUMA)
PHILADELPHIA, PA – SEPTEMBER 02: Nick Fraser attends the PUMA & Basketball Star Rudy Gay Celebrity 3 Point Contest at Made In America on September 2, 2018 in Philadelphia, Pennsylvania. (Photo by Craig Barritt/Getty Images for PUMA)
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