Today, Paris Saint-Germain players, the Jordan Brand family, global influencers and media came together in Paris to celebrate the launch of the Paris Saint-Germain x Jordan partnership.
In the morning, the Parc des Princes played host to 180 influencers and media from all over the world, who saw the partnership introduced by Paris Saint-Germain’s Chairman and CEO Nasser Al-Khelaifi and Larry Miller, President of the Jordan Brand. The new Paris Saint-Germain x Jordan collection was modelled by Paris SG French internationals Kylian Mbappe and Marie-Antoinette Katoto, Brazilian international Dani Alves and Chinese International Wang Shuang, as well as stylist Aleali May, dancers The Twins and rappers Fabolous and Wale.
Later, the Paris Saint-Germain first team squad were gifted with the unique Jordan UEFA Champions League kits in the team dressing room at the Ooredoo Training Centre.
Today, for the first time in football history, two powerhouses of sport and style have created a world exclusive collection of over 90 performance, training and lifestyle products. And this season will see the Jumpman make its UEFA Champions League debut, featuring the Paris Saint-Germain home and away jerseys during their European campaign.
Nasser Al-Khelaifi, Chairman & CEO at Paris Saint-Germain said: “The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise”.
Michael Jordan added: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fueling the energy for sport and style globally.”
By the end of the 2018-2019 season, the collection will include over 90 items from performance, training and lifestyle. It will be the first time a football club has launched such a diverse and innovative collection and over 100 exclusive boxes have been sent to a select group of personalities from the worlds of entertainment and fashion. Fans will also be snapping up this eagerly-awaited Paris Saint-Germain x Jordan collection via PRE-ORDER from September 13 on store.psg.fr/Jordan, and from September 14 in the Paris Saint-Germain online and official stores, including the brand-new boutique opened with Edifice in Tokyo, as well in the Nike/Jordan stores. This is in line with Paris Saint-Germain’s strategy to develop a strong network of premium stores all around the world.
More from Fashion
SNS & New Balance are set to release a New Balance 920 collaboration and additional SNS sporting goods on January …
Global sports company PUMA and Hong Kong based artist Michael Lau are releasing their first full collection together. The PUMA x …
Image Credit: HUF HUF kicks off 2021 with its latest ‘Year of the Ox’ apparel capsule, celebrating Chinese New Year …