Social media maven Julieanna Goddard, professionally known as YesJulz, began her career in the hot scene of Miami Florida. Her creative mindset and hard work ethic has created the infamous business motto of #NEVERNOTWORKING, which perfectly embodies the spirit of the PUMA brand and the constant hustle of the streets.
Julz and PUMA began working together back in 2016 when she appeared in the PUMA Suede Campaign. The two have now have come together again for her debut capsule rightfully named NRG. The capsule truly embodies everything Julz and her personality – exuding energy from head to toe.
“I grew up a tomboy sneaker head so now to have my own shoe and capsule collection with PUMA, really is a dream come true. I knew I wanted to incorporate bright, vibrant colors. The NRG yellow reminds me of home, Miami and the purple is both my mother and my favorite color. I draw on bright colors for inspiration when I need it, and this is my way of sharing that energy with everyone.
– Julieanna Goddard aka YesJulz
The featured footwear of this capsule is the PUMA TSUGI. “TSUGI” means “next” in Japanese, and the TSUGI SHINSEI YEZJULZ is ready for whatever’s next and whatever comes its way. This is perfect silhouette for Julz to put her personal stamp on. Her dedication and always thinking ahead drew inspiration with pops of NRG yellow and violet indigo colors – her way of sharing herself with the world. The shoe features a comfortable knitted upper with a progressive black rubber sole.
To showcase Julz and her love her fashion, Julz and PUMA have created high-quality apparel that tie back to the same unique colors used in capsule. The PUMA x YES JULZ Tights come in black with color blocking insets of NRG yellow and violet indigo along the back and front while white piping along the side of the legs accentuate the PUMA and YesJulz signature logos. PUMA x YES JULZ Top is a crop style sports bra made from a soft and stretchable fabric for premium comfort. The color blocking straps in NRG yellow pops against the black color of the top and compliment the PUMA branding with the YESJULZ logo on the front. Competing the look, the PUMA x YES JULZ Hoodie comes in an all over NRG yellow color with white T7 style color blocking along the sleeves. This cropped hoodie is made from cotton materials giving it a soft look and feel.
To celebrate this collaboration, Julz and PUMA will be donating thirty-thousand dollar to Motivational Edge. Through her foundation, the Little Rascals, Julz and PUMA will support programs on Motivational Edge’s new art campus opening in Miami this September.
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