Today, Reebok Classic and brand partner Rae Sremmurd show you that the best things in life are those freed. Free your expression. Free your creativity. Free your style. Sremm Life.
Bold and boundless, the rap-duo have never looked to others for validation, fully embracing their own creative spontaneity to bring out some of the most genre-defying tracks of their time. The group takes a similar approach to their personal style – Jxmmy comments, “If I like it, I’ll wear it.” Their attitude towards freedom of expression guides a bold and distinct musical creativity and sartorial style that is wholly unique and Always Classic. For Reebok FW18 the boys are repping the new Workout Advance and bringing their personal philosophy of Sremm Life (living your life to the full potential and to your best ability) to the Always Classic campaign – a celebration of individuality and self-expression in contemporary culture.
A modern classic, the Workout Advance is an outspoken style sneaker for those daring style outliers who unceasingly push sartorial limits and never hide who they are. The design pays homage to the iconic men’s Workout Plus (a heritage sneaker silhouette with a history of challenging fashion convention) but updates it with a new H-strap design for a contemporary feel. The result is an evolutionary sneaker that stays one step ahead of the next sneaker trend, adding disruptive tech to its already defiant attitude and unmatched heritage – much like Rae Sremmurd’s continued redefinition of the hip hop genre.
Cop a pair of Classic kicks and realize your boundless style today, available now at www.Reebok.com.
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