In anticipation of the premiere of its new series THE SHOP – the collaborative show between HBO SPORTS and Lebron James and Maverick Carter’s digital media company Uninterrupted – HBO brought the show’s one-of-a-kind barbershop experience to life with a full day of youth master class sessions, unfiltered conversations and a night time VIP event that culminated in a spirited panel discussion in Los Angeles, CA.
During the day portion, entrepreneur and activist Karim Webb held 3 workshops with young men ages 13-24 who are members of the Los Angeles non-profit the Brotherhood Crusade. The event, held at Grey Matter barbershop, allowed the youth to get haircuts and engage in meaningful conversations about self-care, life skill and more. Topics ranged from conversation like “Is Kanye cancelled?” to “What are their opinions of NFL players taking a knee?” to “How can they encourage their counterparts who are a part of gang activity or not on the right path to join the Brotherhood Crusade and start anew?”
For the night portion, the Grey Matter barbershop was transformed into a VIP event space with over 80 guests in attendance. Guests enjoyed live sets by DJ MOS, custom cocktails, fresh fades & tapers and delicious small bites from Sweet Chick. RODNEY RIKAI hosted a panel discussion with former NBA All-Star KENYON MARTIN, Blavity Editor-in-Chief LILLY WORKNEH and former NFL Wide Receiver/Director of Business Development at Uninterrupted ANDREW HAWKINS.
The series features a lineup starring four-time NBA MVP LeBron James and Maverick Carter. Among the headliners on the first show are rap icon Snoop Dogg, New York Giants wide receiver Odell Beckham Jr., New Orleans Saints running back Alvin Kamara, three-time NBA champion Draymond Green, two-time WNBA MVP Candace Parker and Peabody and Emmy winner Jon Stewart. The Shop is executive produced by LeBron James, Maverick Carter, Peter Nelson and Rick Bernstein; supervising producer, Bentley Weiner.
THE SHOP premieres exclusively on HBO on Tuesday, August 28th at 11:00 PM ET/PT. For more information visit https://www.hbo.com/the-shop. THE SHOP will also be available on HBO NOW, HBO GO and HBO On Demand. Please view the official trailer here: https://youtu.be/C7s5IVT0WbI
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