Tadazzleme is a Family- Owned Business with a multi-generation history in the shoe business. Additionally, Most of their shoes are tested for comfort. They can be worn all night long thanks to their unique eye for comfortable cushion. Their mission is to create unique elegant, designed shoes that are comfortable and fashionable to be worn all day.
We recently caught up to the CEO of Tadazzleme Timi S to talk about how she got inspiration for fashion in the first place and how she wants to use her platform to inspire others. The full interview can be seen below.
What inspired you in the first place to get into the fashion industry?
My grandfather owned a string of shoe stores, and I had other family members in the industry, but what inspired me to be a shoe designer was being in the business and selling shoes. I did not want to be just the buyer that bought shoes in the store for the customer to purchase. I would later tell myself that I wanted to be a shoe designer. That is how I was inspired by the things around me, and I always liked to draw. I drew my first sketch of a shoe at five years old, and it was just something that I unleashed.
You are the founder, designer, and CEO of Tadazzleme, is there a backstory behind the name choice?
The backstory behind the name choice stems from sketching a shoe, and when finished I and I said ‘Tada,’ and then I said ‘Tadazzleme.’ That is how everything started for me.
How do you include comfort when designing your shoe?
I tell my manufacture to use extreme comfort for each shoe as they do with their supply of orthopedic shoes. The company handles all comfort cushions in orthopedic shoes.
What about Swarovski Crystals intrigues you the most as a designer?
I think Swarovski Crystals are the closest thing to a gem and have I used gems, Swarovski Crystals, and diamonds to make shoes in the past. Swarovski Crystals are at the median where shoes do not need to be overpriced. Although Swarovski Crystals can be expensive at times because it shines like a diamond or a gem.
What were some of the life lessons you learned while owning your boutique?
When I came into the business, I had to figure out how I would approach it. Yes, I had people in my family who told me stories, but even still I wanted to be a shoe designer. I knew I needed to be an owner first and to learn the business from the inside and out. I decided to open the boutique to take the necessary steps to reach my end goal.
I went to places to buy the product and open contracts with different shoe companies to see how that whole process worked before I started bringing shoes into my store to sell to customers. Some of the lessons I learned, is not buying too much of one style.
Also, never buy too much inventory because you want your inventory to move. You want to keep up with the trends over into my designs, and I am trying to think outside of the box. I’m creating things that no one has seen before, and I’m putting them on the runway. They are being mimic by well-known designers which is flattering to me, but also frustrating at times too because shoes are very hard to Patton, but that means I’m doing something right. Finally, putting the right people around you is key that is something that I learned during this whole process. It is critical because if you do not have the right people around you, then you are not able to reach your goal.
You went to medical school and worked as a surgical assistant for several years. How did techniques that you learned help you later as a designer?
When I was eighteen, I received a call to work in a management position while I was still in high school. The phone call from an uncle and I turned it down by telling them I wanted to save lives. I went to medical school and have been a surgical assistant for sixteen years, I have scrubbed parts, and I have saved lives. I have also dealt with trauma, and I have worked at a variety of different hospitals including UCI.
I think surgery and designing shoes go hand in hand because of the steadiness that is required by the hand for example, when you are closing little vessels. Your hand movement is sort of the same in both endeavors. It also allowed me to be patient and see the work through while I was in the operating room.
As far as medical school I still have a couple of years left, but I think medical and shoe design goes hand in hand because of knowledge. Reaching for medical school allowed me to open my mind to new things and I remember my achievements. I think these experiences will help me to reach the high level of being an entrepreneur. Also, you must have a team to make sure the procedure goes as planned, and I do plan on finishing medical school.
You will be involved with Society Fashion Week in Miami can you tell us what we can look forward to from you?
I will also be involved with Art Heart as well in Miami, and both are back to back months. One is in June, and the other is in July. Society is an exclusive show, and Art Heart is a collaboration show. What people can expect is some new designs that I will be keeping close to the chest until I premiere them at these two events.
As an entrepreneur how do you want to use your platform to inspire others?
I want to inspire all women to believe that we can achieve anything we put our mind to, and when you fall you must get back up. I feel it is my duty to give back in any way possible, if that is through speaking engagements then I feel that is something I must take part in to teach little girls at a young age.
You own your business would you be willing to travel around the country focusing on cities and states away from New York and Los Angeles offering scholarships to students?
Absolutely! I know that there are diamonds in the rough everywhere and I would be honored to do that.
What do you look for when you are hiring employees?
I am a fan of eager and ready to learn interns with great attitudes. Anyone that comes to work for me must sign a non-disclosure agreement. I conduct background checks, as well as I give thorough consideration before I hire employees. I perform two interviews if I like the applicant, then we move forward.
You are an entrepreneur and about to graduate with your Doctorate from medical school. What do you want people to take away from this interview?
It is going to sound cliché, but the sky is the limit and you should write down your goals.
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