For the new Fall/Winter 2018 Always Classic campaign, Reebok Classic champions individuals whose daring self-expression and bold creative energy set them apart from the crowd. The FW18 campaign kicks off with the launch of the new Classic Leather Nylon SP fronted by notable tattoo artist Miryam Lumpini.
Miryam Lumpini brings her thoughtful eye for detail and unparalleled creative imagination to life with Reebok Classic to reimagine an icon of style: the Classic Leather Nylon SP.
The new Classic Leather SP represents the next generation of the Classic sneaker. A modern silhouette with a retro look and feel, this is the silhouette for those who value the style heritage of Reebok Classic but appreciate the fashion-forward of the present. The Reebok Classic Nylon SP features a DMX foam bottom for all day comfort and a mix of modern and vintage constructions which create an easy-to-wear silhouette that makes a statement with any look while expressing a unique and timeless style that is Always Classic.
As an artist, Miryam lives and breathes her craft, pushing herself to create works that are more than standard tattoos. Her authentic passion, thoughtful eye for detail and unparalleled creative imagination makes her the perfect partner for Reebok Classic.
A brand that fiercely believes in those who challenge expectations and push their creative boundaries, Reebok’s new Always Classic campaign brings together the most disruptive and authentic style pioneers of this generation and champions those whose fearless self-expression and nonconformist attitudes turn heads and set trends around the world.
Additional Always Classic campaign information can be found here: https://www.reebok.com/us/alwaysclassic
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