New York-based men’s lifestyle brand and heritage footwear company have teamed up again on a new sneaker in this season’s power color: Sunset Pink. The eye-catching shade plays homage to what’s become a core color in Todd Snyder’s collections and a staple in men’s streetwear. Offering a fresh take on the hue, and inspired by the rosy, dusky desert sky over Palm Springs – a favorite spot of Todd’s and the location of his spring campaign shoot – is calibrated to look equally smart whether paired with a summer suit, board shorts, or even sweats.
Says Snyder, “In traditional menswear, a dose of unexpected color makes for a really dapper, unique look. A bright sneaker like the NB1 Sunset Pink can function as the modern equivalent of a pocket square or tie – an unexpected counterpoint that brings it all together.”
The Todd Snyder + New Balance NB1 Sunset Pink is available today at www.ToddSnyder.com and at the Todd Snyder Madison Square Park Flagship Store and retails at a set price of $218.