Conference Finals play is in full effect and each game on both series has been an entertaining, nail biting experience. As the Warriors and Celtics are just two games away from clinching a spot in the NBA Finals, the NBA has decided to introduce a new visual for fans who are passionate about hoops and the drive it takes to win a NBA title. Introducing “Finally Mine“, a visual campaign shows the emotions that players go through when they win an NBA championship. Whether it’s tears of joy, or unrestrained enthusiasm, NBA players experience intense emotions once The Larry O’Brien Trophy is finally in their arms. “Finally Mine” features current and former NBA stars like Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O’Neal, Dirk Nowitzki and many more experiencing unbridled emotion after winning an NBA title.
The spot is set to the retro-soul beat of “Finally Mine,” sung by music artist Juliet Roberts. This stirring song powerfully expresses the emotions that players experience with a championship win, which represents the culmination of a lifetime of competition, effort and sacrifices. Be prepare for playoff action to be risen to another level as the NBA Finals begin May 31!
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