PUMA and Abel Tesfaye a.k.a. The Weeknd are back for more in Spring-Summer ’18 following the highly anticipated first PUMA XO collection that launched last year. PUMA’s creative collaborator and global brand ambassador, The Weeknd, made waves in Autumn-Winter ’17 when the first ever PUMA XO Parallel sold out in stores worldwide. Expect nothing less from the all-new collection which will consist of next gen Parallels and two individually curated apparel drops.
Having made his mark on the industry as a streetwear connoisseur, The Weeknd incorporates personal styling elements into this season’s designs fused with PUMA’s sports heritage. The second PUMA XO Collection boasts confidence, an edge and an eye for beauty in the unexpected. Inspired by The Weeknd’s travels to different corners of the world, the latest from PUMA XO incorporates rich colors, premium materials and handcrafted pieces; an unexpected, beautiful mashup of cultural influences from East to West. Past meets present and modern streetwear meets timeless, athletic aesthetics.
A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Rennaissance”. Expect past and present to collide in this apparel offering, featuring Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world reknowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs. Complimenting the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.
PUMA x XO Collection drop 2 apparel launches in stores on May 10th on PUMA.com and PUMA stores. Apparel and the PUMA x XO Parallel 2.0 drops on June 7th also on PUMA.com and additional retailers.
Key Product Information:
PUMA XO PARALLEL 2.0
The PUMA x XO Parallel 2.0 redefines casual boots. Composed of all-over soft suede and smooth leather, this iteration’s stacked gum midsole is finished off with unique sculpting at the heel and features a contrasting white Formstrip. Up for anything, goes with everything.
PUMA x XO Bomber
Blending culture and tradition with modern street style, this slightly oversized kimono-cut bomber features Renaissance-inspired graphics sure to elevate your outfit from casual to cool. It features a slightly oversized padded fit, a unique bomber jacket fit with modern kimono collar and silicon PUMA x XO Logo at chest.
PUMA x XO Pants
The Weeknd transforms classic trousers from casual to street chic with sleek monochromatic lines, military-inspired side seam taping and a slim, tailored leg. Also featuring the iconic PUMA x XO Logo in silicon on the left leg.
PUMA x XO Tank
The Weeknd transforms the classic cotton tank from casual to cool with military-inspired side seam taping, an oversized fit and a stylish dropped back hem. Make this your new summer staple wit its slightly oversized fit, military-inspired woven taping on the sideseams and a PUMA x XO oversized print at the back. A PUMA x XO silicon badge is feature on the hem.
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