On May 9th, PUMA and Nipsey Hussle celebrated the launch of the partnership and his new album. Nipsey invited 50 of his closest family and friends, including YG, Lauren London, O.T. Genasis, Grammy award winning producer James Fauntelroy to join the celebration.
Guests gathered at the restaurant EP & LP for an intimate dinner where the head chef curated specialty inspired meals for the night. The menu was customized with cocktails inspired by Nipsey Hussle’s new album for guests to enjoy. The night kicked off with a speech from Nipsey thanking PUMA and expressing his excitement for this partnership and what’s to come with the brand. As guests finished their meals, they were directed up to the roof top bar to continue the festivities. Displayed on the roof was Nipsey’s collaboration with PUMA, the California, as well as three custom pairs inspired by Nipsey himself.