ESPN Launches New Global Brand Campaign Called ‘Life Needs Sports’

As we are just one series away from finally getting to our Final Four in this year’s NBA playoffs, ESPN is on the prowl to elevate your hoops spirit to another level. With the help of Cali’s own “Skee-Lo”, ESPN unveils the campaign called “Life Needs Sports”. In the visual, Skee-Lo remixed his 1995 classic hit “I Wish” into wanting to be smaller. He pays homage to the small guards who is breaking ankles and hitting long range shots which has them looking as if they are “putting the team on their back” to achieving greatness. With guards like Steph Curry (Golden State Warriors) and Chris Paul (Houston Rockets) leading their team to conference finals appearance, it’s on right that the ESPN add some extra flavor to the mix of motivating the young generation of little floor generals.

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