Reebok Launches ‘Fusion Of’ Campaign w/ Street Photographer Adam Katz Sinding

In April, Reebok launched the latest addition in the Flexweave franchise with the FusionFlexweave. This innovative running shoe unites the flexible yet durable Flexweave material with the ultimate cushioning of Floatride technology, to create the ideal running combination for any athlete.

 

Reebok’s proprietary Flexweave technology uses an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that serves as the ideal upper for this multi-use running shoe.

 

The material provides the coveted balance of lightness, durability, fit and stability for quick and powerful speed workouts. It is complemented by the Floatride technology, which is embedded in the shoe’s sole to deliver a seamless integration of cushioning and responsiveness for superb comfort. When the two are combined, the end result is a durable yet comfortable running shoe that can support a variety of workouts. The Fusion Flexweave is the ideal choice for the athlete who expands their fitness regimen past the treadmill or pavement, but is ultimately a runner at their core.

 

Additional key features in the Fusion Flexweave include:

 

  • Performance Upper:Flexweave upper delivers a functional lightweight support structure with added durability
  • Multi-Directional Support:meta split outsole provides support and flexibility for multi-dimensional movement
  • Ultimate Cushioning: midsole features Floatride Technology for ultimate cushioning experience

 

The Fusion Flexweave is now available for $120 on Reebok.com.

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