NBA to Debut “It’s Our Time” Campaign (Feat. NBA 2K League)

As this year’s NBA Playoffs are making fans go bananas, the league is ready to introduce the world to a new platform that will draw even more of a broader eye from the virtual side. For its inaugural season, the NBA 2K League will launch a tip-off spot, “It’s Our Time” featuring a variety of players participating in the first official esports league operated by a U.S. professional sports league. The season begins May 1 and games can be seen live on Twitch at twitch.tv/nba2kleague.

Narrated by Yeah I Compete, a member of the inaugural class, “It’s Our Time” introduces viewers to the players — revealing the faces behind the avatars. The ad combines visuals of the players with in-game moments, alternating between the two as the league’s new players proclaim that, at last, “it’s our time.” The spot aims to underscore the intensely competitive nature of the personalities behind the new league, while driving viewers to witness one of the greatest athletic innovations of our generation.

Feature on this visual are some of the world best NBA 2K online gamers who have been drafted in the inaugural NBA 2K League Draft. They consist of

  • Yeah I Compete (Jazz Gaming)
  • Supreme Puller (Magic Gaming)
  • OneWildWalnut (Blazer5 Gaming)
  • ZDS (76ers GC)
  • Kenny (Raptors Uprising GC)
  • Hood (Cavs Legion GC)
  • Mootyy (Kings Guard Gaming)
  • Lets Get It Ramo (Pistons GT)
  • Dimez (Mavs Gaming)

Continue to keep an eye on where and who would be going up against one another as this 2k league is bound to have everyone talking.

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