Launching the all-new SS18 collection in style, PUMA and Big Sean teamed up for a release party in LA last night. Featuring a pop-up shop powered by Nice Kicks that exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and around the world. Accompanying Sean at the event was his singer-songwriter girlfriend, Jhené Aiko as well as a number of friends and close family.
For more information on the collection launch and event, follow @PUMA on Instagram, Facebook and Twitter.
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