Coming from the gritty side East of the river in Washington D.C., the versatile artist Ron “Big Glitcha” has carved his name in the ever growing rap scene in the District. His versatile style and witty ,at times humorous, wordplay is on full display in his new single entitled “This What I Do” from his most recent body of work No Shorts No Wrinkles. The song is boastful and bold with hard hitting production from local producer and DC native QHill. Glitcha raps with a braggadocious flow about how well he excels at not only rapping but basically being cool and getting money aka his lifestyle. His unique accent and clever lyrics will keep the listener tuned into each line and bar that he drops as he confidantly struts across the beating sounds of the dirty drums and snares.
With every great song a visual has to accompany it to drive home the expression and experience. Big Glitcha reached out to the eccentric Virginian director LVCHLD to develop a vision for this big sounding record. The end result is a cinematic moving art piece that is wildly creative and captivating from beginning to end, it keeps you on your toes and has a very high replay value because you will not catch everything thats happening in one watch. The visual hails it all, from neon color smoke bombs, cloning, multiple performance shots out the top of a sunroof of a moving car, a multitude of special effects and slow motion action shots that could only be rivaled by what you see in the movies.
Take a look here:
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