UGG® has teamed up with multi-platinum rapper and actor KYLE as ambassador for the brand’s second partnership with Footaction. The marketing campaign showcases Cali bred KYLE embarking on life in the beautiful sceneries of New York City. While in NYC filming his first lead role in Netflix’s original hip-hop comedy The After Party, KYLE explores some of the hottest and legendary destinations in UGG® footwear.
“I really love how versatile the UGG styles are,” said KYLE. “I’m a dude from California and I can rock UGG any day. It was dope to be able to partner with UGG and Footaction on this campaign.”
“We are honored to work with KYLE this season to further our partnership with Footaction,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “With a shared California heritage, unique sense of style and jovial spirit, KYLE represents the true essence of UGG.”
“Footaction is thrilled to have the opportunity to partner with KYLE because he embodies all that we stand for,” said VP and GM of Footaction, Ken Side. “He hustles hard in all aspects of his life, from his music to acting to owning his personal style with brands like UGG.”
Three exclusive UGG Neumel colorways and additional campaign styles are now available at Footaction stores nationwide, footaction.com, UGG.com and UGG retailers. Check out images from the campaign below.