Reebok Classics hosted an event in partnership with Highsnobiety to celebrate their new ambassador, Gucci Mane and his Workout Plus sneaker. Gucci met with fans, chatted and signed autographs from 4:30-6:30 at the Reebok Fithub on Union Square. The weather was chilly and below 25 degrees as fans still lined up for blocks for a chance to meet La Flare. The first 50 consumers to purchase a pair of Workout Plus Sneakers received a copy of his new book – “The Autobiography of Gucci Mane” and a special commemorative tote bag. A shoe customization area was also on display for consumers.
Fans had a chance to also capture the moment at a interactive photo booth with displays of the Workout Plus Sneaker collection on display in the background.
Check out images from the event and make sure to cop a pair of the Workout Plus Sneakers today on Reebok.com and retailers.