Hamilton is the new face of 24/7, PUMA’s new Men’s Training Campaign
Today PUMA launches their “24/7” campaign, the brand’s newest performance proposition for men, featuring Lewis Hamilton. He is the newest addition to the PUMA family, the four-time FIA Formula One™ World Champion will spearhead the Men’s Training Business, beginning with the 24/7 marketing campaign, which redefines the brand’s performance philosophy in a time when workouts are no longer constricted to the gym.
“For me, training is one of the most important aspects of my life, I don’t just do it to be fit, but because my job requires me to. Before every race I need to be shedding pounds, this completely makes the difference between winning and losing. I think it’s so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am,” said Lewis Hamilton.
“As the ultimate hustler, Lewis kicked ass while sporting pieces featured in the 24/7 campaign,” said Adam Petrick, PUMA’s Global Director of Brand and Marketing. “He brings his own style and looks good while doing it, which is why he perfectly represents the 24/7 mindset.”
PUMA’s newest brand ambassador has showcased his training skills at the first ever Global Team Faster Summit in Los Angeles. The event brought together over 100 PUMA trainers from around the country to partake in a brand experience featuring street training workouts and workshops that help encourage personal hustle.
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