The Lil Boat x Reebok Era…
Reebok Classic announces rapper Lil Yachty as one of the newest faces of the brand. He announced the partnership on Instagram as he will join Gucci Mane, Future, Teyana Taylor, Machine Gun Kelly, Rae Sremmurd and many more. Known for having an exotic style and fun attitude, the GRAMMY-nominated artist is promoting his recent album, Teenage Emotions, with a nationwide tour throughout the fall months.
Lil Yachty will be rocking the brand’s newest Workout sneakers through upcoming campaigns and events. Lil Yachty and the Workout share a special Southern bond: the Workout came into the spotlight in New Orleans during the 90s as the Hot Boys nicknamed the sneaker the “Solja,” causing the sneaker to spread like wildfire across the South, including Atlanta which is where Lil Yachty is from.