Davido is arguably the hottest act coming off the continent right now. Riding Nigerias number one spot on the charts well into the 9th week. Davido’s “If” is anything but an if, it’s a sure shot. Complete with all the fixings of a viral sensation. Davido has the support of his countrymen. His tunes have been incorporated into celebrity proposals, elite celebrations & most importantly into the lives of everyday people.
The Nigerian chart hog & Sony artist is taking it all in & capitalizing on the moment. You can find him featured alongside Wale and Olamide on “Fine Girl” from Wale’s Shine album. Actor, Kofi Adejolo, sang the tune in an interview as a show of affection for his love, Victoria Lebene. In April, Davido had the honor of performing for Aliko Dangote, the richest man in Africa (#30th in the world according to Forbes). As if that’s not enough for one month, Pepsi threw him a 2 year brand ambassador contract. After inking the deal Davido jumped to Snapchat to tell the world “Fuck Coke!”
Staying true to his culture while curating a universal sound, Davido seems to have the algorithm for success. Be on the lookout for DMW (Davido Music Worldwide) artists. There’s a big sound coming from the mother continent; one that hearts and hips surely can’t resist.
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