Billionaire Boys Club will be releasing a capsule collection called the TOKYO capsule collection.
BBC’s TOKYO capsule collection is made up of hoodies and the traditional varieties of t-shirts. Notably, the “HEART AND MIND” graphic motif and the brand’s mission statement of “Wealth is of the heart and mind, not the pocket” are prominently featured among the lineup’s wares.
“The heart and mind mantra is a motto that Billionaire Boys Club has followed since its inception, which highlights the brand’s value of originality and self-fulfillment, rather than the direct financial realities of the brand name,” reads a statement from the label.
You can take a look at the Billionaire Boys Club TOKYO capsule collection above. The collection will hit the shelves at the brand’s NYC flagship shop and official webstore on Friday, April 13.