Creative agency founded by Steve Stoute, Translation, partners with the local Bed-Stuy community and agency friends to honor the late Rap legend, Biggie Smalls, with their annual “Biggie Breakfast” on Saturday, March 10, 2018. In partnership with Sweet Chick, Translation pays homage to the artist by cooking and sharing a meal with the underserved community of his hometown. This year, thirty employees from Translation in addition to the community support with be on site for the activation.
The Biggie Breakfast is an annual event created by Translation inspired by the Biggie lyrics “So we can steam on the way to the telly, go fill my belly A T-bone steak, cheese eggs and Welch’s grape” from the Notorious B.I.G.’s iconic hit “Big Poppa (Remix)”, which was featured on his album Ready to Die.
The inaugural “Biggie Breakfast” commenced two years ago on March 10, 2016 through ideation created by two Translator employees as a means to honor The Notorious B.I.G.’s legacy. Within 48 hours, the duo was able to assemble a team of 13 individuals, align with a venue to execute the project and help serve the MC’s favorite meal to the underserved Bed-Stuy community. The impact which transpired from the initial breakfast transpired from digital endeavors to the Translation working with the people that fight everyday for all people and the the ability to do more.
“Translation believes we have the unique opportunity to continue to celebrate the life of Biggie by taking the ever-changing makeup of Brooklyn to new heights – while still remaining true to its roots. Commemorating the legacy of Biggie, as well as his impact on hip-hop is what Translation is all about, and what better way to do it than with his own cultural staple.” – Danielle Howe, Translation Biggie Breakfast Collaborator
The “Biggie Breakfast” is one of a kind and an instance where rallying and motivating a community come into fruition. It is not only an initiative which showcases the MC’s impact on the hip-hop landscape but how his spirit permeated Brooklyn’s soul. From his prophetic and prolific albums to his showmanship, all in the name of Brooklyn, the Notorious B.I.G. will forever stand as an icon for the culture and beyond.
Sweet Chick provided food resources and operations for the annual event serving over 200 people in the Bed-Stuy Community.