Don C is one of the top luxury street-wear designers in the game and with his hard-work and dedication he has become a staple name in street-wear. He has partnered with Wendy’s to create a limited-edition apparel collection inspired by the cultural intersection of basketball and fashion. He visited NYC to preview his Wendy’s inspired collection with media and press at Twitter headquarters on March 15 and described how he infused Wendy’s heritage of freshness into each unique apparel item.
We caught up with the Chi-Town bred and Kanye’s homie to discuss to his latest collaboration, March Madness and talk the influence of basketball culture on fashion. Get into the interview below.
RESPECT.: What was your first reaction when Wendy’s reached out to you for the collaboration?
Don C: I loved the vision. Coming from Chicago, I was exposed to so many iconic fashion styles that shaped my definition of fresh, so I was excited to team up with an iconic brand like Wendy’s that has literally stayed fresh since day one. Being fresh is about your swag, and Wendy’s definitely has swag. Ball players bring that swag to the game, and beef with rivals on the court, so we connected the dots with Team Fresh.
Did you draw inspiration for the collection from the court? Which pieces are your favorite?
A lot of the inspiration was drawn from the past and the present. Basketball players have always been fresh and swagged out – on their way to the game, during the game and after the game. So, I channeled that confidence on and off the court, as inspiration for the Team Fresh designs. My favorite piece from the collection is the hat.
With March Madness here which college team are you rooting for?
Rooting for Michigan State because that’s what Obama picked.
In your opinion, how does basketball culture influence fashion?
Basketball and fashion have always been connected going back to the ABA. We’ve seen the influence with the Fab Five in college, and the NBA with players like Jordan and Iverson bringing their fresh on and off the court, so I think they influence each other.
Name one basketball player that you feel is a style icon.
Michael Jordan. I’m from Chicago, so I was there to see how his style influenced the culture, both on the court and off the court. From the shorts to the shoes, Jordan is a brand name for basketball and fashion. Even the logo is style icon.
We will keep you posted on when you can purchase from the collection.