On December 15, 2017, Atlanta based artist Childish Major dropped his debut project, Woo$Ah, featuring himself alongside the likes of Isaiah Rashad, SZA, 6lack, and DRAM. However, unlike Major’s previous publications, his album featured lyrical contributions from he himself.
Voicing a mixture of hesitation and calculation to the Kinda Neat podcast, Major says he initially shied away from sharing the capabilities of his pen, however, Woo$Ah gave a true peep into what he flashes on the lyrical tip, the album’s title track proving a penultimate creation. Now, after a successful two months that has seen positive reception from both industry figureheads and fans alike, Major premiered his visuals for “Woo$Ah” with the help of Billboard Magazine.
The video, directed by Chad Tennies and MAC Grant, features Childish quite literally surrounded by all that he mentions throughout the course of the song. Riding on the hood of a beat up Lexus, he munches on some M&M’s, and surrounded by squalor, Major sits atop an antiquing couch, lamenting the woes that come from comparing yourself to industry superstars like Ricky Rozay.
“The initial battle for anybody while reaching out to grab their dreams is choosing security, a job… happiness,” Major said. “‘Woo$Ah’ is my way of telling myself I need to relax, and stop stressing over money. It’s all in God’s timing — we get what we need.”
Putting his words to the test, Major seems to be prevailing, and after landing the project’s first single, “Supply Luh,” on HBO‘s Insecure series, his latest video is a follow up that adds another detailed chapter to the artist’s portfolio. So whether its spitting bars, or curating a track for hip-hop’s rising stars, Major is adamant on making his mark in the new year.
Peep the video for “Woo$Ah” below, and stream the album here.