ICYMI: Kendrick Lamar Performed At The College Football Playoff Championship

It was a great time to be in Atlanta Monday night, as millions were able to witness a classic College Football Championship for the ages. Alabama was able to knock off the Georgia Bulldogs to win their 5th National Championship in 9 years, with the final score of 26-23. True freshman Tua Tagovailoa surprised everyone and was named Offensive MVP by completing 14 out of his 24 passing attempts for 166 yards and 3 touchdowns. But before the historical 2nd half comeback by Roll Tide, K. Dot was in attendance to solidify why he is America’s most highly touted artist today.

Outside of a packed crowd in Centennial Park, Kendrick Lamar performed a medley of hits from his Grammy nominated project “DAMN”. Songs such as “HUMBLE”,”DNA”, and “ELEMENT” had the fans screaming out each lyric word-for-word as the Compton great gave a halftime performance of the ages. The emcee concluded his performance by debuting a live version of “All The Stars”, his latest collabo with fellow Grammy nominated artist SZA off of the upcoming soundtrack for the Marvel Studios movie “Black Panther”.

In addition, Nike was able to pay homage to Kendrick by showing fans previews of his first signature show, the “Cortez Kenny 1”. Slated to go on sale for $100, the Cortez Kenny 1 will drop January 26 on the brand’s SNKRS app.


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