It’s amazing how much Hip-Hop has helped to push shoes in comparison to athletes since the days of 50 Cent and Jay-Z’s G-Unit and S. Carter collabs, respectively (both of which were done with Reebok). Now, everybody is cashing in on the culture for the most part, and Adidas continues to do so as a front runner for urban fashion (ex. Pharrell Williams and Kanye West).
Here’s the latest from the three stripes: a trifecta of adverts featuring A$AP Ferg, KAYTRANADA and Playboi Carti in promotion of the Crazy 1 ADV, Prophere and EQT BASK ADV models. Check those out below.