The dominoes are falling into place for Atlanta-based artist, Childish Major. Having already produced hits for artists like J. Cole, 6lack, and Rick Ross, the Grammy-nominated rapper/producer now shifts his focus towards the release of his own debut album, Woo$Ah, dropping tomorrow, December 15.
Leading the way for the rapper’s roll-out are the visuals of his Cole produced single, “Supply Luh.” After the song made an appearance on HBO‘s second season of Insecure, it’s a natural feeling along with Major’s lyrics to see he and a female friend spend the duration of the video channeling their inner Issa and Lawrence.
The Nik Popp directed visuals document Childish and his lady in an on-again-off-again tug of war, revolving between the honeymoon phase, and bleak scenes of distress.
Shots of the couple in and around their apartment — chilling on the couch and turning in the sheets — are juxtaposed by POV angles of the two arguing to wits end. Major even speaks to the fourth wall (think Ferris Bueller) while his girl yells at him in the kitchen. Facing the audience and getting chewed out, Childish tiptoes syllable by syllable through Cole’s spacey boom bap, rapping “Told me he hurt you befo / I tried to be better, oh / But I got issues with hoes / In different area codes.”
It’s as if he’s admitting it live to the girl, yet with the release of his debut album, he’s also admitting it to the world. “Supply Luh” pairs well thematically with the album’s other current release, “Happy Birthday,” a trade off of broken love featuring TDE rugrats SZA and Isaiah Rashad. The rapper’s debut also sports vocals from DRAM and 6lack, with Major bringing in production of his own, as well as compositions from the likes of Frank Dukes, Lyle LeDuff, and Syk Sense.
Check out the video for “Supply Luh” below, and be sure to stream Woo$Ah at the stroke of midnight.