So So Def’s Jnyflower Choe talks hip hop, Jermaine Dupri & technology on Scoop B Radio

Jnyflower Choe dropped by Scoop B Radio. Photo Credit: BIllboard

So So Def’s Jnyflower Choe chats with Brandon ‘Scoop B’ Robinson about hip hop and technology while on Scoop B Radio


On a recent episode of Scoop B Radio, Jnyflower Choe,  chats with me about surviving in Silicon Valley and it’s similarity to the hip-hop landscape. Choe also mentions a goal of her company which is to increase tech job opportunities in her homeland of Korea.

Check out our Q & A below:

Brandon ‘Scoop B’ Robinson: The thing I really respect about your profile is that in addition to managing Jermaine Dupri you have meshed your liking of the hip hop game with the tech world if I’m correct.

Jnyflower Cho: Yes I think it works hand in hand in the way it’s cultivated. I think a lot of people don’t understand technology and want to. So the tech community had to come together and support each other, so they could have something amazing. And I think that’s where hip hop came from. It came from a support system. It came from a voice and trying to resolve an issue. That’s what technology is. It takes all the inconveniences of our lives and trying to put a solution to it. They had to stick together to make this Silicon Valley that we know now.

Brandon ‘Scoop B’ Robinson: Tell me more about what you do in the tech world.

Jnyflower Cho: I have a holding firm, which is kind of like a private equity firm where money is raised. So you either take that and invest it in different tech companies or you create an incubator. So I take tech companies that need some help or I resolve their real estate issues. I think a lot of times when you’re raising money for a tech company, the problem is that you spend a lot of your money paying rent. So if you can take that money and instead of paying rent, if you take that money and instead of paying rent put it into a great technology or software, it’s able to help you be more productive. I’m from Korea and Korea technology is very big and there is a community of that where it’s very open and scattered around. So I created an incubator where I’m developing now on a land so that I can have some of the tech companies here and move them to Korea. Because one of the problems I think Korea has is jobs. Once you’re between the ages of 30 and 40, the job market just isn’t there. So if you take that technology over there, where they’re much more advanced and then be able to implement it into some of the creative technology that we have here, I think that’s a way we can help each other and is mutually beneficial. And one of my things is, any business that you get into whether you need the help or you’re trying to find help, it has to be mutually beneficial for both parties and that’s what I’m doing with my company.

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About Brandon Robinson

Brandon 'Scoop B' Robinson is a managing editor and columnist at RESPECT Magazine. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin' Planet with former New Jersey Net Albert King and Nets play-by-play man Chris Carrino. He's also been a writer and radio host at CBS and a staff writer at The Source Magazine. He's a graduate of both Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit to listen. For inquiries and to contact Brandon 'Scoop B' Robinson visit