After the success of her well received album, Unexpected, Connecticut emcee, Niki Ellis returns with visuals to one of her most personal records. “The Way of Life” features Shyytown, and is truly something bona-fide that’s destined to touch the viewers and listeners. Inspired by her own personal experiences, falling out with people in her personal life as well as business, Niki Ellis never let anything set her back for too long. Negative people and failed relationships don’t define who she is or determine where she’s at.
In the song I say “No matter who is in the crowd the show still goes on” because it’s so true. People are going to walk in and out of your life all of the time but no matter what, you still have to live your life and move forward and that’s what this song is about. Not letting anyone stop you and continuing to build yourself up and taking care of what you need to talk care of.
Creating this video was important to Niki, as her aim was primarily to reach many by expressing relatable scenarios . This is the time she felt most comfortable displaying who she really is, her every day life, her struggles, her focus, and where he heart is at.
I wanted show people a little bit of my daily life, what’s most important to me, which is the balance of motherhood, music, work, and school, so it was only right to have all three of my sons in this video.
“The Way of Life” is produced by Chill Shump and is set to appear on Niki’s forthcoming EP, Every Now and Then. Peep the Edwin Escobar directed visual at the top of the post and be sure to drop us your thoughts in the comments section.