Reebok has announced a new creative partnership with label Pyer Moss. Pyer Moss’s founder, Kerby Jean-Raymond, worked with Reebok designers for an innovative capsule collection of men’s, women’s and unisex sportswear products that will reimagine athletic staples starting in FW18.
Global fitness and lifestyle brand Reebok announced today a new creative partnership with innovative label Pyer Moss and its founder, designer and artist Kerby Jean-Raymond. Working hand-in-hand with Reebok designers, the collection of men’s, women’s and unisex sportswear products will reimagine athletic staples starting in FW18.
The partnership will feature two separate lines for Reebok Classic, with a collection launching in August 2018. Inspired by pieces from Reebok’s rich heritage in sportswear, the collection will be designed with modern executions.
“All it took was one conversation to know that Reebok was the right home for our team,” said Kerby Jean-Raymond, founder of Pyer Moss, “We are really excited for everything we have coming up.”
Using multiple design applications, the collection fuses Reebok’s heritage aesthetic with Pyer Moss’s visionary take on contemporary styles
“Pyer Moss exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, General Manager, Reebok Classic. “We are excited to welcome Kerby Jean-Raymond and his designers to the Reebok family and look forward to working together on the upcoming collection.”
The Ready-to-wear collection will release in February 2018 in NYC and will officially launch in August 2018.