Puma And The Weeknd Announce NYC Pop-Up Shop To Celebrate Release Of The XO Collection

Image Credit: Puma

The Weeknd and Puma come off a very successful release of the Puma x XO Parallel and the debut of the olive green colorway and “Deluxe Denim” collection. To celebrate the third installation of the collection, Puma and The Weeknd will host a pop-up in NYC. In partnership with Footaction, the PUMA x XO Pop-Up shop will open in Midtown Manhattan on Saturday, November 11th at 9:00AM until 4:00PM and on Sunday, November 12th from 11:00AM to 5:00PM.

Shoppers will have a chance to cop the Camo-inspired apparel collection, which includes standout pieces like the Camo Bomber, Oversize Hoodie and Canvas Kimono. Other pieces include Graphic tanks, tees and a variety of accessories that will be available for purchase at the pop-up. The collection remains a true reflection of his personal style merged with PUMA’s sport-inspired silhouettes.

Special surprises and product releases will happen throughout the weekend. The Weeknd will be making a special appearance at his PUMA x XO Pop-Up Shop in partnership with Footaction on Monday, November 13th. The Weeknd will visit the store in the evening from 7:00PM to 8:00PM and be on hand to meet-and-greet fans and consumers. Find the address below.


125 West 33rd Street

Between 7th Avenue and Broadway

New York, NY 10001

Image Credit: Puma

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