Odell Beckham has been given his first lifestyle shoe and as one of the most talked about athletes in New York City he deserves it. NYC is known for many things and symbols. We can point to the landmarks, the Statue of Liberty and the Empire State Building. Now that Carmelo has is no longer in NYC, looks like we’ve given OBJ the title as the lead athlete of this generation at the age of 25.
When Beckham Jr. left his home state of Louisiana for New York in 2014, one of the first things that struck him was the yellow cab. His debut signature lifestyle shoe, the Special Field Air Force-1 Mid “OBJ,” keeps up with that same color — standing out in a crowd.
The shoe comes equipped in a woven label on the tongue of each SF AF-1 Mid carries an “OBJ” word mark. And further OBJ embellishment appears on the shoe’s straps. One shares the longitude and latitude of his birth city, Baton Rouge, while the other details those markers for his home field, Metlife Stadium. Nods to his social media bio, position and jersey number are also clear.
The Special Field Air Force-1 Mid “OBJ” releases November 24 exclusively through SNKRS, Nike stores, Sneakeasy and Foot Locker flagships.