NYC-to-LA rising star NexXthursday has a bonafide hit on his hands with his latest — the bouncing, melodic “Sway,” which features Atlanta’s Quavo and Lil Yachty and comes with a colorful new visual (directed by Super Deluxe). The mostly-animated clip sees the three collaborators living in a video game as a few beautiful women take over the controls. As NexXthursday explains, the song was birthed from a vice-heavy, debaucherous evening out:
“Sway” was a record that was based on a true story of a wild night in the club and too much liquor… I wanted to connect the fun vibe that I felt that night to the record alongside a trendy hook. When I hear “Sway,” it just reminds me of fun vibes, so we wanted to go non-traditional with this video. I received great responses from the lyric video so I wanted to continue the concept by keeping it bright and fun. It’s just a feel good song and visual.
Party hard to “Sway” above (you can also pick up the single via iTunes). The track will appear on NexXthursday’s forthcoming EP Natasha, dropping October 20th.