NBA 2K’s Ronnie2k Says Changing Kyrie Irving’s NBA 2K18 Cover From Cavs to Celtics is ‘more of a headache than a lot of people think’

NBA 2K18’s alternate cover featuring Kyrie Irving in a Boston Celtics uniform. Photo Credit: Sporting News

NBA 2K’s Ronnie Singh dropped by Scoop B Radio and Chatted With Brandon ‘Scoop B’ Robinson about a myriad of topics like Hoodie Melo and changing NBA 2K 18’s cover after Kyrie Irving was traded to the Boston Celtics for Isaiah Thomas. Press Play Below To Listen.


In late August the Cleveland Cavaliers struck a deal with the Boston Celtics that shipped Kyrie Irving to the Boston Celtics in exchange for Isaiah Thomas, Jae Crowder, Ante Zizic, the Brooklyn Nets’ 2018 first round pick and and the Miami Heat’s 2020 second-round pick.

While that was great in the NBA world, there was one significant problem: NBA 2K18 had been promoting Kyrie Irving as the game’s cover athlete and he was donning Cavs garb.

For years, folks talked about a ‘Madden curse.’ Now it seems that a NBA 2K curse is ‘a thing’ for cover athletes too!

It all started in NBA 2K14 when Irving’s former teammate LeBron James leaves the Miami Heat to return to the Cleveland Cavaliers in 2014. The following year Kevin Durant graces NBA 2K15 and goes to the Golden State Warriors in 2016. Paul George lands on NBA 2K17’s cover and heads over to the Oklahoma City Thunder this summer. And then enter Irving gracing NBA 2K18!

Here’s the million dollar question: How difficult is it for NBA 2K brass to switch covers?  “I think it’s more of a headache than a lot of people think,” NBA 2K’s Ronnie Singh told me on Scoop B Radio.

NBA 2K 18 has amended the cover of the game with Kyrie Irving now donning a Boston Celtics uniform. Photo Credit: 2K Sports

Singh, better known to 2K gamers as Ronnie2K believes that the offseason trade and the need to update an NBA 2K cover is all in good fun. “The manufacturing doesn’t happen overnight,” he said. “We don’t turn on a switch and the games are produced. There is a lot of effect to retail, you know? Like there is signage that will  be there that is going to be Cavaliers.”

Meanwhile, Irving has had a decent NBA preseason. His best preseason game was his third against the Philadelphia 76ers.  Irving posted 21 points, and 3 assists in 25 minutes. Uncle Drew also went 5-7 from downtown. “He was such a focal point for the NBA this offseason,” said Singh.


“That’s a huge conversation piece. It is nice that people relate that huge transaction in the league to thinking about how it affects a 2K cover, so all in all it’s a good thing. But yeah, obviously there are procedural things that are difficult about it, but nothing that we are challenged by. We make it work.”

Forbes’ Brian Mazique reported late last month that 2K tweeted out the link to print out the new inserts that can be used to replace the outdated cover showing Irving in a Cleveland Cavaliers jersey.

Suggested Articles:

The Next Big Showcase’s Cliff Po & DJ Tarzan Making Dreams Reality in NYC & NJ

Scoop B Radio: Turner Sports’ Steve Smith Talks Career & More

About Brandon Robinson

Brandon 'Scoop B' Robinson is a managing editor and columnist at RESPECT Magazine. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin' Planet with former New Jersey Net Albert King and Nets play-by-play man Chris Carrino. He's also been a writer and radio host at CBS and a staff writer at The Source Magazine. He's a graduate of both Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit to listen. For inquiries and to contact Brandon 'Scoop B' Robinson visit