Meet Rari, who hails from Toronto and hits the pavement hard with a street anthem titled “James Harden.” He’s consistently been dropping catchy street anthems all year and he left wrists his way to another one with his latest. The infectious hook is an instant phenomenon, whether it catches the ear of the NBA player himself or not.
Putting artists in their category is not so easy these days, with everyone experimenting and coming up with a signature sound, at the same time dodging the stereotype Canadian artists often get labeled with.
Ever since Baka‘s song “Live Up To My Name” broke in America, Canada is getting all sorts of looks from the industry, which has led the debate on if Toronto is up there with Atlanta, Houston and L.A. in its ability to create mainstream street music. If anything, Rari’s entire style and aesthetic further solidifies Toronto’s reputation in the cultural zeitgeist, adding to an already burgeoning trap music scene north of the border. Take in the video for the Dennis Beatz‘ produced song below. Directed by 88Everything.