Walking Dead and AMC announce new AR App in wake of their 100th episode coming in October. Fans will have the opportunity to experience some iconic zombie walkers in real-life mode. The partnership will come along with a first-ever release of “The Walking Dead Encounter” reality app and will come with limited edition Mountain Dew products and Walking Dead characters.
The Walking Dead Encounter” AR app is now available today on the App Store and Google Play. Fans can capture photos and videos with zombie walkers in the real world and share them on social media. Using the app, fans will be able to unlock walkers by watching the show and by scanning codes on specially-marked Mtn Dew products. The limited-time only packaging featuring The Walking Dead characters will include 20 ounce bottles and 12-packs of 12 oz. cans of original Mtn Dew, Diet Mtn Dew and Mtn Dew Pitch Black.
Consumers who download the augmented reality app can unlock walkers in two ways:
- At store locations, by scanning limited edition “The Walking Dead” Mountain Dew packaging (Mountain Dew, Diet Mountain Dew, Mtn Dew Pitch Black single serve 20oz. bottles and 12oz. 12-pack outer cases).
- During the season, Mountain Dew commercials during “The Walking Dead” live episodes will allow viewers to unlock new walkers each week.