Leading up to the release of the highly coveted Xbox One X, I wanted to reach out regarding the launch of the “Every 60 Seconds” online auction program, a collaborative campaign from Mountain Dew, Doritos and Microsoft where fans will have the chance to win the new Xbox One X every minute in an online auction. DEW and Doritos have continued to bring gaming to the next level, including the 2013 online fan auction for the Xbox One that generated over 8 million bids from fans across the country. Thousands of consoles have been given away before the holidays, the “Every 60 Seconds” program will be one of the first opportunities for real-life gamers to experience the Xbox One X. DEW and Doritos will also have more chances for fans to win an Xbox One X – with announcements in the coming weeks.
Here’s how this year’s program works:
- Collect: This fall, fans can collect specially-marked packages of Mtn Dew and Doritos – including the new Mtn Dew Game Fuel™ Arctic Burst and Tropical Smash – to collect codes for the online auction.
- Bank Codes: Starting Sept. 25, fans can use codes to bank points on Every60Seconds.com, and gain one entry into the daily Xbox One X sweepstakes.
- Bid to Win: From Nov. 8 to Dec. 15, participants can use their points to participate in daily auctions starting at 9 a.m. ET, with a chance to win an Xbox One X console every minute from 9 p.m.–11:30 p.m. ET when the auctions close.
“The DEW and Doritos gaming platform has become a staple of the gaming community, and as we looked back on some of the best programs we’ve done together, the online auction with Xbox stands out,” said Chauncey Hamlett, senior director, marketing, Mountain Dew. “We’re excited to be bringing back the auction in a new way, and giving our fans a chance to get their hands on the hotly-anticipated Xbox One X.”
“Last year, Doritos had a big presence at E3 and has been to numerous conferences before that to engage with the gaming community,” said Ryan Matiyow, senior director, marketing, Doritos. “We encourage our fans to stay tuned for more news on events where they can compete in real life and win an Xbox One X.”