Cam Murdoch and Dawit N.M. are known to push the creative envelope to craft a brilliant visual for a stellar record. Back in January, Cam Murdoch dropped the cinematic music video for “IWDWS.” Now, the VA artist has unleashed the visual for his I Love Me Too EP standout track, “Revival.”
Throughout the four-minute Dawit N.M. directed video, the lead character in the film escapes her abusive lover and walks off into a night of dancing under mesmerizing lights in company with a few of her friends. Although she is feeling free from him as the lights and music surround, thoughts of him continue to haunt her. The night then ends tragically when those thoughts end by death.
Cam and Dawit share the concept and message of the video below.
“I wanted to express the feeling that life is incomplete without death and that we are looking to feel whole in life but may not get there in one life time. I tried to exemplify that my death could be a cause for mourning for the things I’ve left behind but also a cause for celebrating that I am freed from this prison of living. The duality of life and death.” – Cam Murdoch
“My main motive for making this film was to spread awareness of domestic abuse. I wanted to show the drastic consequences and how common it is to be in an abusive relationship. With the use of two different styles of film aesthetic, colorful and black & white, I wanted to show how dull life is when one is in a relationship and how colorful and full of life it could be once one gets out of one. Unfortunately, for the girl in the film, she got out of it the worst possible way, by death.” – Dawit N.M.
Check out the music video for “Revival” below.